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Tuesday
Feb082011

How good are you at picking the best Super Bowl commercials? Test your ad instincts--the results are in!

Rest easy...it'll be the last Super Bowl blog for 2011.

The results are in and now's the time for you to see how good you are picking the commercials you may have seen on the game.  If you didn't see them all--or missed the game entirely, here's a chance to see what's showecased as the cleverest work by Madison Avenue!

Here's what you need to do...

If you have your own opinions or favorites:  Jot down...

[1] What your the top three choices are for the most liked commercial.  This is an important criteria that speaks to how successful you might be in the wacky and crazy world of the modern-day version of "Mad Men"--the advertising industry;  next...

[2] Which are the top three commercials you think most viewers remembered best--what in the business is called advertising recall.  This is what the sponsors look at most closely.  Stated differently, finalists who make this list are thought to produce the kind of demonstrable results a company pays $3,000,000 for!

Here's what to do if you missed the game completely!

Sit back and get ready to enjoy the creativity of the best--and most expensive-to-run--commercials around right now.  You'll be sure to be touched or get a laugh from some of these for the first time!  

You'll find the outcomes in term of recall and creativity at the definitive site I pay attention to, that of Advertising Age--the JAMA of the advertising business!  Their findings here are based on good data provided by the A.C. Nielsen people.  

See how you good you are at predicting what's strong in advertising today--or simply enjoy seeing the best of what it took some people last Sunday couple of hours to take in!  Here's the link to Ad Age's site for the results you'll need.  Enjoy!  
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Follow Keith's biz blog on Twitter for updates and see more of what he's reading about on his Facebook Page. If you are inclined, you can write him at kmurray@bryant.edu.

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