Tuesday, December 6, 2011 at 10:24AM It's not your father's Santa any more: Instead, get a life lesson from the man who used to deal in dreams.
Reality therapy in the mall at Santa's village.
If you didn't know it, there's class of institutions of--if not higher, at least--specialized learning: Ones which teach people how to pose as a store Santa Claus. The oldest such school is The Charles W. Howard Santa Claus School in Michigan, where the tuition to attend is $415 if you new--for a refresher course, it's a bargain rate of $365--all for a three-day program. That there are such places isn't too unexpected, but what's being taught these days is new--and by contrast very unusual compared to how things used to be. Let me explain...
Store Santas-in-the-making are being taught two very novel practices: First, Santas-to-be are now trained to eye-ball the parents of their little visitors standing afar, thus to assess their ability to afford presents of a substantial price for their children on their lap. Next, especially if the parent--or parents--standing there pose some appearance of not being able to buy very much, Santas are coached to tell children that it's not realistic for a person to get everything they want.
How bad can the problem really be?
Since I've never worked as a mall Santa, but instead of only played one at home for my own children, I was taken back to learn that some children actually present themselves to Santa, prepared to make their "case" for presents with printed spreadsheets, printouts, and pictures from catalogues.
Indeed, it seems that the most frequently asked for item is an iPod--which Santas are more and more getting comfortable to expect being asked for and getting prepared to respond to. It's even reported that even more heart-tugging requests involve children asking for a job for mommy or daddy.
So, how does one go about down-sizing dreams?
Some of the advice being offered by modern-trained Santas now goes like this...
- The times are hard and "Santa's cutting back as well."
- For the request of employment for parents: "Santa specializes in toys, but we can always pray on the other.
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