10 myths about Face Book branding.

You'll know exactly what I'm talking about.

You hear a lot about "social media" these days...social media this, social media that.  And don't get me wrong, I' not saying that it is trivial or unimportant.  However, most of the time I'm pretty sure that it is very misunderstood

And how could circumstances be much different?  After all there was a time when all the hype we see surrounding social media was--back when they represented communication innovations--true for telephones and fax machines and cable TV...you get the point!  What what about the new media?

It takes time to get perspective.

Of course, we now longer get especially excited about, say, the fax machine as a medium of communication or marketing, for in business we understand it better for what it is capable of, and employ it as a device for what seems, today at least, quite natural.  

Although someday we will, we haven't yet arrived at that point regarding social media.  And, in the meantime, a lot of false beliefs and misguided commercial expectations exist about it.  

10 myths about Face Book.

There's a great creative agency that specializes in digital world, Soapcreative; it's primary offices are in Australia but also has an outpost in LA--I've shared information from the smart people at Soapcreative before.  

They've produced a great clip on ten myths about Face Book.  If you're in business and care about being "in-the-know" about the branding opportunities of Face Book, I'll bet you'll learn something you did know before you watched this!  

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You can write Keith at:  kmurray@bryant.edu.  Follow Keith's biz blog on Twitter for updates and see more of what he's reading about on his Facebook Page.