You can be an mutual fund insider--for a mere $3,000.

It is especially amazing to me how most people pay a lot of attention to virtually all of their major assets in the world--their homes, their vacation homes, their vehicles, their boats, their jewelry--but not their financial nest-egg.  If you're one of those people, but you want to turn the corner to take a more active, meaningful approach to overseeing the management of your financial wealth, I've to got just the place to start: kaChing.  Specifically, kaChing.com.

You pay less for something better.  

Last week I ran a blog-post that pointed out the problems of mutual funds--especially large ones:  Big mutual funds aren't necessarily best for ordinary investors.  Now I'd like to offer a nifty solution to what to many seems like a problem without options or solutions:  how to invest in diversified mutual funds without suffering all the down-sides of doing so.  kaChing overcomes much of the issues associated with the large funds and has many other advantages besides.  For starters, the fees are stated up front and less than most; management fees average 1.5% [some are less]--a deal when compared to the effective 3% elsewhere.

Wanna know your fund manager better?

With kaChing you have direct access to the fund manager; try to phone or eMail your Fidelity mutual fund manager and the people who receive your request at the other end will laugh hysterically at how preposterous that idea is; kaChing people promise a reply from the guy who managers your dollars.  Indeed, kaChing managers are formally, systematically rated using accepted heuristics; whereas most mutual fund managers don't have any skin in their game--kaChing managers tell you how much of their own money is in each portfolio.

Furthermore, each fund's positions are identified and you can follow them if you're inclined--in fact you needn't even have your money managed...you can mirror the trades of the funds you find most appealing--it's all transparent! [Try to do that at Fidelity!] 

Exactly the information you need but don't get from most funds.

Can you afford all this special attention?  Well, you can if you have a mere $3,000.  And with your big [or little] nest-egg you have open access to sorting past and current performance by "Investing IQ" of each manager, returns to date, investment strategy, kaChing risk index, turnover, and long versus short investment strategy, etc.

Ever since my early days as an MBA student, it's been very amazing to me how lackadaisical most people are about their personal finances.  I see individuals all around me work themselves to death, save and "invest" money in the process--and then have only appear to have a passing interest in how hard their money works for them after that.  For most people I know, their financial investments represent the single most important, unencumbered asset they own and yet they act completely indifferent as to how it is deployed, how productive it is, and what it will--in the end--be able to do for them!  

Many people tell me that if one is not an MBA--it's difficult to understand how it all works--and I "get" that point [but don't entirely agree].  At the same time, however, if one, even as a layperson to finance and investing, applies a little time and effort getting up-to-speed in the topics in Finance 101--kaChing makes the rest of the job a lot easier, more transparent, and a lot less costly.  And, if you pay attention to what's important, maybe a lot more profitable!
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