iPad's name is overshadowing the technology! We have a branding problem, Houston.

Apple's made a big impression...but likely for the wrong reason.

It's been only about 24 hours and Apple's genius is being questioned--how did they arrive at the name for their new net-smart device?  

It appears that, a lot of people are stunned at the Apple's new iPad--not because of the device itself, but simply it's name.  I defer to fellow feminine bloggers to make the point I might...but don't really need to.  You can catch one such POV at the post, The iPad: Where are the women on Apple's branding team?--but there are others, believe me.  

The reaction of more than a few women I've over-heard commenting about this around the office, leads me to think there's to more to come for Apple to reget with the name "iPad."  It not a nationally random, projectable sample, but it might be a pre-cursor to what's to come in the media.   

Thinking about the matter from a manager's perspective--how does this problem get remedied?  

• Offend a lot of females and hope to make money on the line with mainly males?  
• Maybe men will be shy to adopt it because of the name?  
• Who'll be left to appeal to then?  
• Have a factory re-call on the units and send-back the same machine, but only with a new name?  
• Publicly declare that the technology is cool but the name isn't--so we're going to re-name it with a contest? 

This looks like the launch of a marketing [i.e. branding] gaffe.  This will be interesting to see how the issue unfolds.  For many of Apple's best prospects, it's not off to a good start.  

Who knows...with Apples track records of up-staging new products with second- and third-generation follow-ups...maybe the iPad's next generation--but with a new name--is a just couple of weeks away!  

_______________________________________________________________

To make sure you get a "tweet" with every new blog, follow "keithmurrayblog" on Twitter!  Think others might like to read this?  Re-TWEET it to your followers with the SHARE ARTICLE tab below!