Friday, October 9, 2009 at 6:00AM
Now you don't even have to Google to find what's taboo!
In the world of business generally--and in marketing specifically--it would be difficult to not find--somewhere, somehow--what's conceiveably offered for consumption--noble or otherwise, legal or not! There are markets for pretty much everything under the sun! And in my world of marketing, there's a fanatical obsession to "segment" markets--to conceptually breakdown a large, undifferentiated mass of people or consumers into more homogeneous groupings! We in the "business" call this creating "product-markets."
Well, at long last, a set of unusual product markets have been identified! Now some ambitious number crunchers--apparently with too much time on their hands--have directly and unequivocally identified where in the U.S., at least, one can find either high concentrations of each of the Church's seven deadly vices, or, conversely, where they're least likely to be found!
[For those who haven't cast a shadow on a place of worship recently, a reference to the Seven Deadly Sins would be the varvious marketplaces for: lust, gluttony, greed, sloth, wrath, envy and pride. You can become a minor expert on the historical background to the Big Seven in Wikipedia; a much less sophisticated way to become familiar is to watch the 1995 movie, staring Morgan Freeman and a young Brad Pit. The title of the movie is...yes, you could have guessed it--Seven!]
Depending on which proverbial shopping "mall" you might be looking for, this may be just the information you've been waiting to see! You can find it in the a recent issue of Wired, an interesting-but-fundamentally intended to be a "fun" entry entitled the "Geographers plot the 7 Deadly Sins," by Kristina Shevory.
What might you be in the market for--or, better yet, what marketplace ought you avoid? Have a great weekend!
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